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Juan Zambrano

The Orbital Funnel

Social influence, nonlinear purchasing, advocates, and beyond-transaction relationships

The world of online marketing and e-commerce is insanely complicated and ever-changing. Take the conversion funnel–which lots of companies fail to reconsider, continuing to follow the same old practices.

Consumers now live in a digital, social, mobile world. They are more knowledgeable, connected, and empowered than ever.

Yet, most marketing . . .

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March 03, 2015

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