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Juan Zambrano

The Orbital Funnel

Social influence, nonlinear purchasing, advocates, and beyond-transaction relationships

The world of online marketing and e-commerce is insanely complicated and ever-changing. Take the conversion funnel–which lots of companies fail to reconsider, continuing to follow the same old practices.

Consumers now live in a digital, social, mobile world. They are more knowledgeable, connected, and empowered than ever.

Yet, most marketing . . .

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March 03, 2015

Management, Metrics, & Innovation

3 things you need to know about digital marketing

In combing through newsletters and articles every month, not a week goes by without someone talking about the value of Digital Marketing–web data, ppc, seo, the right way to target online, mobile shopping, the evolution of the web–everywhere we look, myths are being debunked. So it's probably worth discussing what I think is important. In . . .

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February 23, 2015

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