Most companies will never achieve digital maturity.
Recently, I finished reading Connect, and thought a lot about the evolution of digital, the control it has given consumers, how social networks connect them, and all the technology we now have to measure and optimize our reach as digital marketers.
It also prompted me to think about process and maturity. Our focus today is more outward – we . . .
Developing good digital marketing strategies is more important than ever, because dozens of other brands are after your target customers. The way your company does business today, is highly influenced by constant market changes, disrupting technologies, and evolving demographics.
It's surprising to see how may companies neglect strategic . . .