13436f1_large

Juan Zambrano

The Age of Experience Marketing

Is CX at the center of your digital marketing strategy?

Digital Marketing VPs and CMOs from a few top brands have recognized that strategy, experience design, and technology need to be part of the same eco-system in order to empower buyers' demands and new customer expectations.Companies such as SportChek, McGraw-Hill, and Under Armour are reinventing themselves to understand and deliver . . .

Read More

March 25, 2015

Space and Silence

Digital marketing minimums

I spent much time in the past trying to figure out how become successful at my job. Transformative. Digital marketing has evolved so much over the years, and it has been difficult at times to ingeniously find the right answers. So, how can you make it work? What's the secret?

When I started flying a couple of years ago, I found . . .

Read More

March 24, 2015

Management, Metrics, & Innovation

3 things you need to know about digital marketing

In combing through newsletters and articles every month, not a week goes by without someone talking about the value of Digital Marketing–web data, ppc, seo, the right way to target online, mobile shopping, the evolution of the web–everywhere we look, myths are being debunked. So it's probably worth discussing what I think is important. In . . .

Read More

February 23, 2015

The Simplicity Paradox

Why digital marketing is shifting management styles.

Simplicity has become the best currency for my success. But an oversimplified understanding of what it means can cripple anyone's growth opportunities and limit their influence.

Consider PPC marketing, a model in which you direct traffic to a website, and pay when ads are clicked. Managing, testing, and optimizing ads become . . .

Read More

February 11, 2015

Archive