It's reshaping how we think of content.
With the rise of a more intelligent internet audience, many digital marketers are working on different ways to add their insights to content before it's delivered. And our ability to serve optimized experiences through individual technology platforms, and connected devices is becoming more complicated as more and more expectations from a . . .
There is no "one right way".
How well do you understand your visitors? This is a key question on digital marketers' minds today. We are transitioning to using more data when it comes to understanding the needs, pain points, and interests of customers, and shifting to become experience-centric. Of course, this dynamic focus has intensified as web analytics and web . . .
Is CX at the center of your digital marketing strategy?
Digital Marketing VPs and CMOs from a few top brands have recognized that strategy, experience design, and technology need to be part of the same eco-system in order to empower buyers' demands and new customer expectations.Companies such as SportChek, McGraw-Hill, and Under Armour are reinventing themselves to understand and deliver . . .